When it comes to generating web traffic SEO is crucial. SEO stands for search engine optimization and is used to help determine where a website lands of a search engine page after a consumer types in a keyword. A keyword or keywords are what a consumer actually types into a search bar when they are looking for something specific. It is imperative that you adjust your website, so it lands on the first page of these search result. Very few people continue to look past the first page of results and even fewer will go onto a third page. There are several marketing tactics that can be used to keep for website at the top of these results pages. Strategically placing keywords throughout the webpage will help increase its SEO ranking. The six places keywords need to be added in the URL, title tag, header tag, main content, alt text, and anchor text. My keywords are NFL Evolution, which according to Google Ads is searched for 10-100 a month and has very low competition. The keyword of NFL itself is searched for approximately 1-10 million times a month and has a much high bid range price, meaning it costs more to have a higher search results location.

After using Google Ads keyword search the next step is keyword mapping. This is the process of actually determining which keywords will produce the most results. Broader keywords are better used for homepages because they will be searched for more frequently, while specific keywords are better for category pages. Once the keywords have been selected, they need to be properly mapped out. Filling a page with same few words might cause a site to be highly ranked but won’t actually provide any solid content. My website contains the keywords NFL Evolution directly in it to help my site be higher to ranking list for anyone interested in that topic. It’s included in my title tag as well, A title tag is an HTML element that specifies the title of a web page. The header tag is another form of HTML code that helps to define the introductory content of a webpage. My header contains keywords as well as an NFL related image. Main content is a very important way to include keywords but must be used properly. The same keywords can’t be repeated over and over, or the content won’t make any sense. It shouldn’t top 3-5% of the text in that page. My pages emphasizes the keywords NFL Evolution without having them repeated to frequently. When images are posted to a site Alt Text is a great way to boost SEO rankings. Alt text is yet another form of HTML, this is HTML code that describes a specific photo. The more NFL related photos I post the more alt text I can insert to boost my rankings. The last of the six most effective keyword locations is anchor text. Anchor text is actually clickable text. Good anchor text will inform someone what they will find on that link as well as incorporate relevant keywords. If you have chosen a strong set of keywords and have properly incorporated them into your website using the six keyword placement techniques, then you will see an increase in your webpage’s SEO ranking. By incorporating my keywords NFL Evolution throughout my WordPress blog, I will have a strong SEO ranking when anyone searches for that topic. The topic itself is specific one but I will have low competition for it.

https://moz.com/learn/seo/ranking-visibilityn

 

 

 

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